In order to learn about the order in which the titles of a film opening should run, we used Jelly Babies to create a template for the opening of a film which we could end up making. The brief for the film which we made was an independent action movie with a young protagonist, which is aimed towards an adult audience. To meet this, there were a few key criteria which we had to follow. One of these criteria was ensuring we didn't include any big name actors, as an independent film company wouldn't usually be able to afford the most famous actors. Additionally, we had to include both visual and audible iconography of the action genre: for us, this was a car chase with two competing alpha male characters and tense fast paced music which was broken up by the increasingly loud sounds of car engines and smashes. This was likely to interest an adult audience through the uses and gratifications theory, which suggests that these audience members would want to see the film because it provides them the entertainment of seeing things which they are very unlikely to have done, or to do, in their lives.
Whilst we cut out some of the crew titles which would usually be included in the interest of keeping the activity simple, it has taught us the order in which each title should go, from institutional logo right through to the final director credit.
Doing this activity will greatly help us with the making of our film because it has taught us the importance of getting the titles in the right order. The titles need to run in the same order as the majority of other film openings for our product to seem like it has been produced by a proper media company.
The photos from the activity can be seen below.
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