The logo for Universal is one of the most well known logos of any institution throughout the world - it has been at the start of countless films. It is also a lot more complicated than many logos, due to the complex animation which is involved. This is typical of a mainstream institutional logo - a lot of money would have been invested into making the film as flashy and engaging as possible, so the logo has to match this. Being an independent company, we are unlikely to design a logo like this, because not only would we not have the money to be able to afford the expensive graphics design expertise necessary, but it would look out of place at the start of a film which deals with raw, realistic films from the beginning.
Another mainstream institutional logo which is world recognisable is the 20th Century Fox logo. It again features animation which would be completely out of the reach of an independent company, but also features the overstated styling which is a feature of mainstream logos. The font is huge and unmistakable, whereas with the independent logos below, the use of text is quite understated and is not immediately recognisable. Another important feature about this logo is its use of sound. The matching soundtrack is as recognisable as the actual logo is, because the two are always heard in conduction with one another. Being an independent institution, we are unlikely to feature sound in our logo - if there is any sound, it will be a single shot sound, rather than an instrumental piece which is set to the entire logo.
Independent:
The HanWay Films logo is a typical example of the logo of an independent company. It is incredibly simple, white text on a black background, with no animation and no music in the background. This could be due to the financial restraints on the company, who can't afford a fancy logo like the ones above. However, it could also be a deliberate stylistic choice, as the company may decide that the artistic content of their films is more important than the logo which precedes the film. The logo for our company, Peacock Productions, is likely to look a lot like this logo, as it is fairly simple to design and render, yet still works well at the beginning of an independent film. Also note that this logo will usually only be on screen for a few seconds, as opposed to the mainstream logos, which are often on the screen for upwards of 25 seconds.
The Film4 logo is a fairly unique type of independent logo. Whilst it is still not as complex as any mainstream company logo, it contains some animation and embedding, which is a lot more than the other independent institutional logo I analysed has. This could be because Film4 films are usually relatively large budget compared to the rest of the independent film market, so they have the money to be able to design a logo which is more comparable to the mainstream institutions which dominate the market.
After looking at both independent and mainstream logos, I have realised that whilst mainstream logos can draw in a larger audience for a film, an independent institutional logo would not only be much easier to make, but would also suit a film in the drama genre much better, as a flashy logo would look out of place at the start of a film which is going to likely be about dark themes.
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